Aveion Hall and Branden Morris came together to form Basal Solutions LLC in July of 2014, drawn together by their shared belief that you need to understand clients to deliver results. They realized the synergy between their backgrounds in financial management; product development, process engineering and IT offered a unique opportunity to help companies successfully bring their ideas to market.
Aveion Hall, Co-Founder and Chief Operating Officer, has 18 years of experience in product development and engineering for Fortune 500 companies. He has a deep passion for delivering creative engineering solutions that are smart, focused and cost effective. He loves sharing his knowledge in project management, model development and optimization, test design and implementation, and software verification to help clients improve their processes. He has developed a unique, integrated approach that works with a company’s culture to engage staff in developing solutions that work.
Aveion has led project teams for the Hardware in the Loop (HIL) engineering division leading to some of the most innovative creations currently on the market. Aveion has 18 years of engineering experience including stints at General Motors as a software requirements engineer responsible for software strategy, requirements documentation and unit level verification design. He has spent the last 15 years as a Lead engineer, model development engineer and test development engineer at Chrysler responsible for the development, testing and integration of 0-D/1-D dynamic plant models for Powertrain components and actuators in a fixed step, discrete and real-time simulation environment; Powertrain software test design and implementation (virtual and in-vehicle). Aveion has also been the lead engineer on several projects including software reaction testing for electronic throttle control, Hybrid system software integration testing, E-shifter software validation. He is highly experienced in dSpace hardware and software solutions. Aveion holds a bachelor’s of science degree in Electrical Engineering Technology from Wayne State University.
Branden Morris, Co-Founder and Managing Partner, has a long history of business and project management in finance, business & retail banking, IT, supply chain, and real estate. Branden is passionate about helping clients improve their bottom lines through smart, effective business and financial planning to help clients bring products to market effectively and seamlessly. He is an expert in working with clients to develop business strategy, business processes and business planning. This includes forecasting workforce requirements, asset development, financial modeling and project management. Branden brings a distinct ability to listen, understand client issues and deliver effective solutions.
Branden’s focus is providing companies with best practices in financial and business development. He is skilled at performing needs analysis with client users and key management in the areas of technology, time and attendance, human resources, information and financial systems. He is experienced in team development, conflict resolution and negotiation skills.
Prior to Basal Solutions, Branden was an Underwriting Manager for JP Morgan Chase, Credit Analyst for Conseco Finance and Vice President of Business Development for OEPS (an Oil & Gas Procurement Company). He holds an MBA from the University of Phoenix and a BA in Business Administration from Southern University. Branden is a graduate of Leadership Houston Class 30, an organization that annually trains an elite group of active business and civic leaders to effect positive change in Houston Texas. He currently serves as a Business Consultant for the Houston Area Urban League, and was formerly MOD faculty for the Goldman Sachs 10,000 Small Businesses Program (GS10ksb) at Houston Community College.